麻豆文旦名聞遐邇,往年常有不肖業者載運其他地區的文旦佯稱麻豆的文旦販售,對此,麻豆區農會2011年時申請商標注冊「麻豆文旦產地團體商標」后,雖可增加消費者選購辨識度,但沒有商標也不等于不是麻豆的文旦,部分有穩定客源的果農,對于貼商標則認為沒影響。
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貼了對銷售影響不大
每年中秋節前是麻豆文旦熱銷期,不肖業者以外地文旦冒充麻豆文旦賣高價,時有所聞,相關單位多半僅能道德勸說,麻豆區農會總干事孫慈敏表示,「麻豆文旦」是品種名,大家都可使用,因此,消費者若想選購真正「麻豆出產的文旦」,除認明產地團體商標外,也可認明產銷履歷,多一份保障。
麻豆共有26個文旦產銷班約1100位果農,平均年產量約6萬噸,麻豆區農會注冊「麻豆文旦產地團體商標」迄今6年,擁有商標僅代表該箱文旦是經由農會把關合格,就算沒有貼商標,也不一定不是麻豆生產的文旦,去年農會印制7萬枚商標,一箱文旦一枚,每枚2元,發出約6萬枚。
沒貼不代表就是假貨
果農李佳翰則說,麻豆許多果農經營品牌都超過2、30年,早有穩定的客源,農會推出「產地團體商標」雖多一層認證,但其實對銷售在地文旦影響不大,且申請產地團體商標貼紙還須另外付費,因此,他并未申請農會的商標。